Construction firm shoots for success with Esh Group Eagles Newcastle deal (From The Advertiser Series)
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Esh Group strengthens backing for regional basketball team
A NORTH-EAST construction firm is shooting for success after backing a basketball team for glory.
Esh Group, based in Bowburn, near Durham City, has secured a deal with Newcastle Eagles that will see the team renamed the Esh Group Eagles Newcastle.
The Eagles, who are the most successful team in British basketball history, have been backed by Esh Group for the last three years, with the company's name adorning the team's kit as it won four major titles.
Brian Manning, Esh Group chief executive, said: “We are delighted to confirm our continuing sponsorship of The Eagles, especially to take up the opportunity of naming rights.
“This represents an increased investment into the Eagles and reflects our passion for supporting local communities.”
Paul Blake, Eagles' co-founder and managing director, said: “Finding a sponsor that is truly compatible and supportive of both the business and the team is every sporting manager’s dream and we have been so very fortunate to find.
“This naming rights agreement is typical of international basketball teams across the world, and we are looking forward to the new season with great optimism.”
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