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Nissan launches "clean sheet" Note in bid to take back Micra market
PRODUCTION of Nissan's bold new Note is set to cement the Sunderland plant's record as Europe's most productive car plant.
The award-winning factor already manufactures more cars than all of Italy and the new model will see output ramped up to record levels.
The new Note is a clean sheet design which owes almost nothing to its predecessor.
In particular, the new version will not be marketed as a mini people carrier but as an exciting alternative to a small hatchback.
The strategic switch will help Nissan recapture more market share in the Polo/Fiesta class after the lukewarm reception given to the latest Micra.
Nissan gave the go-ahead for the new model after receiving a £9.3m grant from the UK Regional Growth Fund. The company has invested a further £125m to bring the latest car online.
The official start of production is was marked at a ceremony on Line 2 by John Martin, Nissan’s Senior Vice President for Manufacturing, Purchasing and Supply Chain Management in Europe, and the UK’s Minister of State for Business and Enterprise, former Darlington MP, Michael Fallon.
The new Note’s design and technology has already caught the attention of customers, with Nissan dealers across Europe taking more than 14,000 pre-orders since the order books opened in July.
Mr Martin said: “The new Nissan Note is giving mainstream B-segment customers an unprecedented combination of design, technology and safety features which up to now have only been available in premium brands."
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