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MicroSlat, in Darlington, wants US partner to further expand business
A FIRM behind display units for opulent department stores has revealed plans to expand further into US markets.
MicroSlat, in Darlington, specialises in slatwall aluminium displays that are used to sell products in the luxurious surrounding of Harrods and the 250-year-old Hamleys toy store, in London.
The company, founded in 1998, makes units and shelving that show off clothing, CDs, DVDs, and books, and also works with the Sage, Gateshead, and high street telecoms companies EE, Vodafone and 3 Mobile to provide displays for mobile phones.
MicroSlat, which employs five workers and is based on Darlington's Morton Park Way, already has a deal to make and distribute products in Australia.
However, managing director Terry Dady, who designs all of the companies products himself, says he now wants to find a US partner to help launch its products and grow the business further.
He said: “We know our products are the Rolls-Royce of the slatwall market and I believe there is huge unmet demand across North America for a well-designed product that offers strength and innovative design.
“But in order to really sell our products into the world's biggest market we need an American partner, and that is why we are looking for someone who shares our vision and, more importantly, our ambition.
“The only limit to our product is your imagination and we make the ordinary extraordinary.”
Mr Dady said MicroSlat provided a unique service, giving users the option to show off goods using wall-mounted and freestanding displays that increased their scope to highlight their product ranges.
He said breaking into the US would provide a catalyst for an eventual European expansion and more growth.
He said: “There are closer countries that we could go to.
“But I think that if we can crack the US, that will then make it easier to go into the European countries with products that we know we do extremely well.”
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