Send us your pictures, video, news and views by texting NORTHERN ECHO to 80360 or email us
High street favourite encouraged by womenswear launch
HIGH street store Marks and Spencer says it is seeing signs of improvement after its high-profile clothing advertising campaign began drawing back customers.
The company said clothing and homeware sales dropped by 1.3 per cent between July and September on a year earlier, which was a 1.6 per cent improvement on first-quarter decline.
The firm is using a number of celebrities, including Dame Helen Mirren, Olympic boxer Nicola Adams, and singer Ellie Goulding, to promote its womenswear range.
It revealed group sales stood at £4.9bn, from £4.7bn in the last half-year, with underlying profits before tax at £261.6m, down from £287.3m.
However, despite a fall in profits and another drop in non-food sales, Marc Bolland, chief executive, said its clothing was showing continued improvement.
He said: “We made progress with a strong performance in food, but our key priority was the re-launch of womenswear.
“In September we launched our first new collection with new advertising and improved store formats, and although it was only in store for three weeks of the half year, our Autumn and Winter collection has been well received by customers.
“We have seen some early signs of improvement.”
Comments are closed on this article.