Retailer races ahead with sales

The Advertiser Series: MEASURING UP: Julian Blades, left, with David Williamson, Newcastle Racecourse executive director MEASURING UP: Julian Blades, left, with David Williamson, Newcastle Racecourse executive director

A FASHION retailer says it’s has raced out of the stalls after seeing demand for made-to-measure suits boosted by the summer horse racing season.

Jules B says it has experienced a 200 per cent increase in sales of men’s tailored suits ahead of showpiece meetings, including Newcastle Racecourse’s Northumberland Plate Festival.

The company, founded in 1986, has stores in Newcastle, Yarm and Kendal, Cumbria, and is run by husband and wife team Julian and Rhona Blades.

Mr Blades said: “Although traditionally the spotlight has been focused on the ladieswear side of the market, there has been a significant shift in men’s fashion and grooming, which is only showing signs of strengthening.”

David Williamson, Newcastle Racecourse executive director, added: “The plate is a great chance for men to put on their finest outfits and the demand Jules B has seen really reflects how popular the occasion will be.”

The three-day Northumberland Plate Festival starts on Thursday, June 26.

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