750 jobs at risk as La Senza goes into administration again

The Advertiser Series: La Senza La Senza

MORE than 750 retail jobs are at risk after the UK stores of lingerie chain La Senza went into administration for the second time in just over two years.

A corporate rescue team from PwC said it will listen to offers for the 55-store chain, which has stores in the North-East and was rescued by the UK arm of an Arabian retail group in 2012.

Marnixheath, which operates the La Senza stores in the UK as well as three Pinkberry frozen yoghurt outlets in London and the South East, employs 752 people across England, Wales and Scotland.

Robert Moran, who has been appointed joint administrator of Marnixheath, said: "Like many other retailers, La Senza has been hit hard by the difficult economic environment and a slowdown in consumer spending."

PwC will continue to trade the businesses as normal whilst discussions take place with interested parties over a sale. The North American operations of La Senza and others worldwide are unaffected by the administration.

Mr Moran added: "There are no immediate plans to close any stores and the administrators shall continue to assess the trading strategy over the coming days and weeks."

Staff have been paid and will continue to be paid for their work, he added.

When La Senza collapsed into administration in 2012, there were 1,300 redundancies and the closure of more than 100 outlets.

However, 1,100 jobs were saved when 60 of its stores were sold by KPMG to the UK arm of Kuwait-based Alshaya. The UK business changed its name to Marnixheath in January.

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