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Giant stop button encourages Durham smokers to quit the habit
12:55pm Wednesday 2nd October 2013 in News
A HUGE red button has been installed in a city centre to encourage people to quit smoking during Stoptober.
A ‘stop’ button has been situated in Millennium Place, Durham, to remind people of the national no-smoking campaign.
Thousands of people across the country are taking part in the initiative which encourages smokers to quit for 28 days - making them five times more likely to stop completely if they succeed.
Stoptober campaign teams have been encouraging people to take part by handing out ‘prepare to quit’ packs in the run up to the challenge.
The initiative has been backed by Durham County Council and County Durham and Darlington NHS Stop Smoking Service as members of the County Durham Tobacco Control Alliance.
Smoking in the North-East is amongst the highest in the country, with some statistics suggesting the prevalence of male smoking is as much as 25 per cent higher than the national average.
Durham County Council’s cabinet support member for safer and healthier communities and chair of County Durham Tobacco Control Alliance, Councillor Audrey Laing, said: "Stoptober gives smokers the opportunity to prepare and take part in a smoke-free plan that will give them a great foundation for giving up.
"Throughout the campaign, there will be lots of help available, from an initial preparation pack to a text service and a mobile app for real-time advice and support."
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