Barnard Castle businesses rally round to support cash-strapped community radio station's fundraising marathon (From The Advertiser Series)
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Barnard Castle businesses rally round to support cash-strapped community radio station's fundraising marathon
DOZENS of businesses have rallied to the aid of a cash-strapped community radio station.
Thirty organisations have signed up to support Barnard Castle-based Radio Teesdale's annual fundraising 'radiothon'.
The event, which this year takes place on October 18 and 19, raises money to help keep the station on air.
The radiothon will be broadcast for 30 hours over the two days and organisers say they are delighted that each hour has attracted a business sponsor.
Station manager Peter Dixon said a large team of Radio Teesdale volunteers were gearing up for the fundraising marathon.
“It will run for 15 hours – 7am to 10pm – both days, and as well as being our annual fundraiser, there is much more to the radiothon.
“A lot of people know it's the radiothon at this time of year and it gives us a chance to focus attention on Radio Teesdale and the role it plays in the community.
“With that in mind, we will be featuring a number of guests from the community throughout the event – and if anyone wants to come on, we will be able to slot them in.”
Mr Dixon said he was delighted with the backing from the business community.
Last year, the station held a 24-hour round-the-clock marathon which raised about £2,000 and Mr Dixon conceded that funding remains an ongoing challenge.
It costs about £60,000 a year to keep the station on air, however, under the terms of the Ofcom licence only 50 per cent of revenue can be raised from advertising and sponsorship.
This means the station has to rely on grants and other fundraising, which officials say is becoming increasingly hard to come by.
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