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Winner chosen after thousands create their own 'Virtual Lumiere'
3:58pm Wednesday 11th December 2013 in News
THOUSANDS of people have created and shared their very own ‘Virtual Lumiere’ online through the Visit County Durham app that celebrated the world class light festival that attracted 175,000 people to Durham last month.
Fans of the festival entered the competition to find the top digital artwork inspired by the festival and in particular Crown of Light artwork by Ross Ashton at Durham Cathedral.
With nearly 5,000 visits to the Virtual Lumiere website from over 60 countries the app has helped to reach thousands of people across the world with 1324 videos being shared across various platforms such as Facebook and Twitter.
The Northern Echo editor Peter Barron had the unenviable job of choosing the winner. A keen supporter of both the festival and the region he said, “The Crown of Light is such a memorable part of Lumiere that I am not surprised it has inspired so many creations.”
His chosen video was created by Andrea Hardy and she receives a VIP pass to visit the best attractions that Durham has to offer.
Congratulations to the other finalists, which can be viewed below:
North East creative agency r//evolution marketing produced the 3D web app for Visit County Durham.
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