A tourism campaign to attract more UK visitors during winter months has paid off for York
A CAMPAIGN to attract more tourists during winter months to York added an extra £7.2m to the city’s economy.
Figures published this week by VisitEngland show the York Wrapped Up campaign, which ran from November 2012 to March this year, also contributed to an estimated 136 new jobs.
The publicity campaign featured in national newspapers, at major London train stations and elsewhere.
The marketing and PR campaign was funded by the Government’s Regional Growth Fund and was sponsored by East Coast Trains and invited tourists from across the UK to wrap up warm and explore the culture and attractions of the historic city.
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