Darlington becomes seaside town - for a fortnight

The Advertiser Series: BUILDING SAND CASTLES: Jewson are supplying the sand for this year's 'Darlington by the Sea' event which takes place in the town's market square at the end of July.  Pictured at the company's Valley Road site are Jewson general manager BUILDING SAND CASTLES: Jewson are supplying the sand for this year's 'Darlington by the Sea' event which takes place in the town's market square at the end of July. Pictured at the company's Valley Road site are Jewson general manager

DARLINGTON Market Square will be transformed into a beach resort for two weeks later this month as part of the annual "Darlington by the Sea" event.

The beach transformation is part of a fortnight of activities in the Market Square organised by business improvement district company Distinct Darlington.

It will include a huge TV screen playing movies, street theatre, games, rides, and workshops.

Building supplies merchat Jewson is supplying the 40 tons of sand required for the event with a further ten tons on standby to ensure the 'beach' remains topped up for the full event.

Graeme Wilson, general manager at Jewson said: "We're delighted to be helping transform the Darlington Market Town into a seaside resort for the summer; somewhere for the residents and visitors to relax and have fun locally.

"It's important for the community to come together and events such as this provide the opportunity to appeal to new visitors and create an attractive, fun and safe destination."

The fortnight long occasion will launch with the "Change for Life Roadshow" promoting healthy and sporting activities for the whole family.

The event starts on Thursday, July 24, and runs until Thursday, August 7.

Comments (3)

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4:57pm Thu 10 Jul 14

Homshaw1 says...

BID was supposedly to pay for extra promotions over and above that provided by the council. This was on the go long before BID.

The Town Centre manager was being economically with the truth
BID was supposedly to pay for extra promotions over and above that provided by the council. This was on the go long before BID. The Town Centre manager was being economically with the truth Homshaw1
  • Score: 6

9:52pm Thu 10 Jul 14

Border Terrier says...

I think I would prefer the real thing at Redcar or Saltburn!
I think I would prefer the real thing at Redcar or Saltburn! Border Terrier
  • Score: 4

11:22am Sat 12 Jul 14

NLR2003 says...

This was started as a one day event by DBC and taken on as a two week event by Distinct Darlington with a wealth of free extra & fun attractions to encourage families into the town centre during the holiday period. A stay-cation environment, promoting leaving the car at home and keeping consumer spend in the local economy. Sounds like a great plan to me. Let's hope the sun shines and then it will be perfect. It may even shine on the toads who crawl out from under their rocks to criticise at any plan to get our town centre to thrive and have a pop at the volunteers who work had to make this happen.
This was started as a one day event by DBC and taken on as a two week event by Distinct Darlington with a wealth of free extra & fun attractions to encourage families into the town centre during the holiday period. A stay-cation environment, promoting leaving the car at home and keeping consumer spend in the local economy. Sounds like a great plan to me. Let's hope the sun shines and then it will be perfect. It may even shine on the toads who crawl out from under their rocks to criticise at any plan to get our town centre to thrive and have a pop at the volunteers who work had to make this happen. NLR2003
  • Score: -1
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