THE search is on to find the region's answer to Stella McCartney or Bruce Oldfield, with the launch of Yorkshire Fashion Idol 2007.

The competition finals will be held at the Great Yorkshire Show, in Harrogate, from July 10 to 12.

Last year's winner, Lisa Mitchell, will also launch her own label at the show.

The 21-year-old, who will be at the Huddersfield Textile Centre of Excellence from September, said: "Winning Yorkshire Fashion Idol has given me such an incredible opportunity right at the start of my career. Most designers have to wait years for something like this."

This year's winner will have their garment professionally made and worn by one of the leading models from the Louise Morton Model Agency in a photo shoot.

They will also spend up to a year at the Textile Centre of Excellence's Design Incubation Unit, receive £500 from Skipton Building Society and a portfolio from Harrogate photographer Javan Liam.

For an entry form log on to www.greatyorkshireshow.co.uk or visit any Skipton Building Society branch.