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Partnership bowled traders over during The Ashes
12:02pm Tuesday 20th August 2013 in News
TRADERS have praised local councillors and officials for helping put Chester-le-Street on the map during the Ashes match.
Thousands of fans flocked to see England triumph over Australia in the first Ashes match to be played at Durham County Cricket Club’s stadium on the banks of the River Wear.
The town enjoyed a trade boost from the big influx of visitors and received worldwide publicity.
Joyce Roberts, chairman of the Chester le Street and District Business Association, said: “The Ashes have been won, the cricket fans moved on to the next match, everything dismantled , but wow what an impression the historic town of Chester-le- Street has left on the rest of the world.”
Mrs Roberts said the town outdid “the big boys’’ and was “buzzing’’ , enjoying increased footfall and great trading days and fantastic media coverage.
She added: “The town was buzzing, the huge increase in footfall, businesses are reporting great trading days and media coverage has been fantastic.
“Thank- you to the media, they ensured that the world knew that The Ashes were being hosted in Chester-le-Street - locals will know what I mean.”
Mrs Roberts said “a massive thank- you” must go to Durham County Council’s Chester-le-Street Area Action Partnership led by Andrew Megginson.
“They turned their hands to anything and everything, whatever was needed they managed to get it done.
“They organised such a well-put- together events package, not only for the cricket fans, visitors and media, but more importantly for the residents of the town and surrounding villages, to ensure that they still came to town and enjoyed themselves.
“ I have worked with The Area Action Partnership team on many projects and they deserve credit for all their hard work, patience and positive attitude… thank you.”
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