A DIGITAL media guru will be passing on some of the tips of his trade to business people in the county town of North Yorkshire next week.

Northallerton Retail and Business Forum is hosting a social media workshop run by Mark Easby, managing director of Better, an award-winning strategic brand agency based in Stokesley.

The free session takes place from 6pm to 8pm on January 1, at Santander bank in the High Street.

Mr Easby, whose company helps its clients grow their business through brand, design, marketing, web and social media services, will give an introduction to social media and explain how it can be used to benefit businesses of all types.

The meeting will conclude with a short session evaluating December's trading and an update on North Yorkshire County Council's plans to introduce parking charges in the High Street.

Members and non-members are welcome to attend. For further details, contact secretary Gareth Dant on 07929-869269 or email info@shopnorthallerton.org.