Pardew is aware of his unpopularity - but is determined to win the Newcastle supporters around

The Advertiser Series: READY FOR THE FIGHT: Alan Pardew is determined to turn around his reputation in the eyes of the Newcastle fans READY FOR THE FIGHT: Alan Pardew is determined to turn around his reputation in the eyes of the Newcastle fans

ALAN PARDEW is determined to rebuild his fractured relationship with Newcastle United supporters, even though he accepts that a majority of the home fans in St James' Park this afternoon want him removed from his position.

Today's game with Swansea City marks the first match since a significant section of the travelling supporters at Stoke's Britannia Stadium turned against Pardew, with audible chants demanding the manager's dismissal and derogatory banners being unfurled in the stands.

Last week, an internet poll revealed that more 80 per cent of respondents did not want Pardew to be in charge of the Magpies, a groundswell of opinion that has not gone unnoticed by the embattled boss.

Pardew accepts that his standing in the eyes of Newcastle supporters is at the lowest ebb of his three-and-a-half year reign, but insists he will not be walking away or hiding from his responsibilities.

Instead, he will be doing all he can to convince the fans that he remains the right man to lead the club forward, a task that would be far easier if his side was to end their four-game losing run with a comprehensive victory this afternoon.

“I would suspect that more than half the fans at St James' Park would want me out,” admitted Pardew, who remains on target to achieve his stated ambition of a top-half finish despite Newcastle's desperate form since the turn of the year.

“It is somewhat frustrating for me because you want to be well received and I want to have the respect of these people, and when you haven't got it, it hurts.

“I'm not going to hide from that, but it doesn't hurt me in as much as I want to walk away or go into my shell. It just makes me more determined to try to get their opinions changed, and opinions do change.”

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